Carl "Doc Love" Lawson

· Responsible for supervising promotions and programming employees and scheduling work hours.

· Assisted with the hiring, development, and evaluation of programming staff

· Collaborate with promotions and sales staff to brainstorm, plan, and execute marketing, promotions and imaging campaigns

· Create contests and compelling content to increase TSL and generate ratings

· Responsible for supervising promotions and programming employees and scheduling work hours.

· Assisted with the hiring, development, and evaluation of programming staff

· Collaborate with promotions and sales staff to brainstorm, plan, and execute marketing, promotions and imaging campaigns

· Create contests and compelling content to increase TSL and generate ratings

· Managing and overseeing the work activities of broadcasting teams at Streetz 94.5 Atlanta, Streetz 101.1 Little Rock and Old School 87.7 Atlanta

· Train broadcast staff and maintain efficient operations

· Work with stations promotion director's to maximize digital assets including websites; social media presence; and other emerging technologies

· Schedule weekly aircheck sessions

Provide top quality and personalized Disc Jockey and Master of Ceremony service to
Brides and Grooms for Weddings, and Event Planners for Corporate or private events.
Responsible for promotions, website maintenance, advertising, booking events, accounting, music programming and library. Produce, record and voice-over commercial spots for various agencies.

· Responsible for supervising promotions and programming employees and scheduling work hours.

· Assisted with the hiring, development, and evaluation of programming staff

· Collabarated with promotions and sales staff to brainstorm, plan, and execute marketing, promotions and imaging campaigns

· Created contests and compelling content to increase TSL and generate ratings

· Responsible for all daily on-air operations and product.

· Managed and developed all promotions and programming team which resulted in a 5% attrition rate

· Developed budgets for programming and broadcasting activities, and monitored expenditures to ensure that they remain within budgetary limits

· Exceeded non-traditional revenue goals set annually by 30% through creative events and fundraisers

· Consistently held targeted audience (18-34) arbitron ratings between #1 and #2 in the market which allowed the station to increase their sales rates and clientele Responsible for attendance, performance, and payroll

· Hosted the #1 evening show in the market for entire duration of employment

· Hosted the #1 evening show in the market

· Interviewed guests, and moderated panel or discussion show to entertain audience

· Memorized scripts, reads and ad-libs to identify station, introduced and closed shows, and announced station breaks, commercials and public service information

· Scheduled mixes for the weekly mixshows